I like the fact that the coffee is Freetrade. When you know that the product isn't part of a mass manufacture and hand created under the best conditions for the ecology and the workers who create it, it commands a certain amount of respect. I get a little crazy when I hear about factory workers who work for less than fair wages and deplorable conditions to produce a product that makes a large corporation very rich. When I see films such as this one, and I support a worldwide effort to improve our lives, I admit, I have a sense of social responsibility for more than just me.
The other thing that stood out for me about the company is that they're living the talk. 2 percent of global coffee sales go to World Land trust and in addition they also have company wide campaigns to allocate money to and organization called Trees 4 Schools. Trees 4 Schools is teaching children to replenish our environment and to grow their own food . This helps build a self confident society.
Now that I'm a grandma (best job in the world) I'm far more focused on being part of preserving our world for our children and future generations to come. We owe it to them. Psychgrad reminds me that my generation didn't respect our environment enough so yes, we owe it to them.
So where to begin with my bag of goodies. I received three different blends of coffee and a sample of hot chocolate. I'm not big on really strong coffee but I do like coffee with solid flavour.
How's this for a descriptor - "Rich and lively medium blend with hints of fruit and hazelnut". Sounded good to me. Loved it. The flavour met my expectations and then some. The `then some` was the realization is that I really didn`t need a huge cup of coffee to feel satisfied. The small cup that was sent with the sample pack was more than enough to satisfy my coffee fix.
The last criteria that's important to us as bloggers is that when we draw focus to a product, it's readily available and not just restricted to one province or state. Puro coffee IS and it's organic. What more can we ask for?